We do not aim for mass production. We are not interested in fast fashion, weekly trends, or “one-time” pieces. We stand for clothing that tells a story through feelings.

Every item at FÙR FÙR is made by hand. We believe that a piece can be not only beautiful but meaningful.

We want you to look at our piece years later with the same warmth you felt when you first put it on. We want it to be connected to a moment that is important to you.

STEP INSIDE

Behind every piece at FÙR FÙR stands a small but close-knit team — me, Masha Aletdinova, as a founder, my mother Inna, and our talented seamstresses.

Every collection is born from the union of our ideas and hands. My mother weaves magic through handmade knitwear, while I take care of design, promotion, operations, unique ceramics items and paintings.

The brand was founded in 2023 in Berlin, Germany — during a time of great change and challenges, when the world around us shifts at an incredible pace. But, for those who dream and strive to bring their dreams to life, nothing is impossible.

MANUFACTURING 

All our pieces are crafted in-house at our production facility in Kyiv — a place where every item is shaped by our hands and vision. We design every detail ourselves, from the first sketches and cutting to the final assembly, carefully checking fit, comfort, and quality. 

It’s not just a process — it’s a handmade journey from an idea to a finished piece.