We are about conceptual approach that transforms clothing into handcrafted art objects.
Wearable emotions rather than just products.

We want you to look at our piece years later with the same warmth you felt when you first put it on.

We want to be connected to a moment that is important to you.

Every item at FÙR FÙR is made by hand. 

STEP INSIDE

Behind every piece at FÙR FÙR stands a small but close-knit team — Maria Aletdinova, the founder and CEO; Inna Aletdinova, the head of production; and our talented outsourced team of seamstresses. Every collection is born from the union of our ideas and hands.

The brand was founded in 2023 in Berlin, Germany — during a time of great change and challenges.

MANUFACTURING 

All our pieces are crafted in-house at our production facility in Kyiv — a place where every item is shaped by our hands and vision. We design every detail ourselves, from the first sketches and cutting to the final assembly, carefully checking fit, comfort, and quality. 

It’s not just a process — it’s a handmade journey from an idea to a finished piece.